OUR CLIMATE NEUTRAL BLUEBERRIES
Emissions are registered from cultivation to the POS and the disposal of packaging
Origin: South America, Europe, North Africa
THE JOURNEY
Cultivation
… of the cultivated blueberries in Europe and overseas.Transport
… by sea and by road to our warehouse.Delivery
… to the shelves of our customers.THE CARBON OFFSET PROJECTS
Clean drinking water in Malawi
Two billion people in the world have no access to clean drinking water. Many families have to boil their drinking water over an open fire, resulting in CO2 emissions and deforestation. By providing safe drinking water through the repair of damaged and the drilling of additional new boreholes, the project in Kasungu, Malawi ensures, that households consume less firewood during the process of water purification. This way CO2 emissions can be avoided.
Wind energy
in Chile
This project contributes to meet the electricity demand in Chile with renewable, clean and zero-emission power, displacing fossil-fuel based generation. The park consists of two wind farms with 57 wind turbines in total. Since wind energy is created without burning fossil fuels, it is considered emission-free. The growth of renewable energy production is essential to limiting global warming and securing energy supplies for the future.
WHAT DOES CLIMATE NEUTRAL MEAN?
CALCULATION: CO2 FOOTPRINT
CO2 balance of the company and its products
REDUCTION: CO2 EMISSIONS
Climate protection strategy to reduce CO2 emissions
COMPENSATION: CO2 REMAINDER
Support of carbon offset projects
OUR PRINCIPLE: CALCULATION. REDUCTION. COMPENSATION.
For us, acting in a climate-friendly way implies the precise recording of our CO2 emissions, their reduction wherever that’s possible, and the offsetting of any remaining emissions through certified climate protection projects.
We calculate the majority of our product carbon footprint on the basis of primary data we receive directly from our producers. Our calculations differentiate between the various countries of origin and take into account the entire CO2 emissions caused by fruit and vegetables: from origin to point of sale and disposal, including cultivation, packaging, and logistics as well as the disposal of the products and packaging materials. Only the "consumption" section of the supply chain is not considered (cradle-to-customer plus end-of-life approach), as these emissions for fresh fruit and vegetables are generally very low and cannot be generalised.
To make our reduction targets publicly transparent, our company joined several initiatives and committed itself to specific reduction measures. As a member of the Sustainability Initiative Fruit and Vegetables (SIFAV), we are committed to a 25% reduction of the emissions from our bananas and blueberries by 2026 (compared to 2022). To achieve this goal, we have already implemented various reduction measures along our supply chain and will expand these further in the future.
As a completely emission-free fruit and vegetable trade is not yet achievable, emissions will be generated despite ambitious targets and reduction measures. With the objective of offsetting the resulting damage to our climate in the best possible way, we are investing in two climate protection projects that are certified in accordance with the Gold Standard. These investments are always made in advance – so you can be sure that your products have already been offset before you buy them. In the event that more emissions are produced than previously assumed, we will of course offset the surplus afterwards.
With this principle, we enable consumers to enjoy fresh fruit and vegetables while protecting the climate in a simple and transparent way.