OUR BRAND VALUES
The new brand BE CLIMATE is the expression of the philosophy by which we have lived for decades: “Partner for Generations”. The entire Port team feels a close connection with all customers and business partners worldwide. We know that only together can we achieve success. In addition, we commit to the careful handling of all natural resources. In other words: We preserve them for the following generations.
BE CLIMATE is the new climate neutral brand by Port International and the first brand to offer CO2 neutral fruit and vegetables. We keep our finger on the pulse and have a good grasp of what affects people and markets – which is apparent from us being the pioneer who already introduced Organic and Fairtrade products to the fruit industry at the end of the 1990s.
We put our cards on the table. Because climate neutrality needs transparency. We honestly confess that we still have a long way ahead of us, but we promise to walk it with conviction and ensure transparency for everybody. BE CLIMATE offers a QR code or ID number, which every customer can easily use to check the concrete contribution he or she made when they decided to buy our climate neutral products.
WHAT DOES CLIMATE NEUTRAL MEAN?
CALCULATION: CO2 FOOTPRINT
CO2 balance of the company and its products
REDUCTION: CO2 EMISSIONS
Climate protection strategy to reduce CO2 emissions
COMPENSATION: CO2 REMAINDER
Support of carbon offset projects
THE JOURNEY: CALCULATION. REDUCTION. COMPENSATION.
To us, climate neutral means that as a company, we act in a climate friendly way and offer our customers products whose CO2 emissions are compensated with the help of internationally recognised carbon offset projects, making it effectively possible for clients and consumers to protect our climate in an easy and comprehensible manner. To achieve this, we calculate the total CO2 emissions caused by fruit and vegetables from their origin to the point of sale and their final disposal, taking into account cultivation, packing process, logistics and the disposal of packaging materials. We then reduce CO2 emissions wherever possible and compensate the remaining inevitable emissions by supporting certified carbon offset projects.
Of course, we know that climate neutral products are only the first step, which must be followed by many more. But this is a step we can take right now and for us, that’s what counts! Climate neutral fruit and vegetables, too, will continue to cause emissions. Therefore, in future, we will make it our goal to motivate our partners to look for innovative and climate friendly alternatives so that emissions shall be reduced to a minimum, not only inside Port International, but all along the supply chain.
THE CARBON OFFSET PROJECTS
Clean drinking water in Malawi
Two billion people in the world have no access to clean drinking water. Many families have to boil their drinking water over an open fire, resulting in CO2 emissions and deforestation. By providing safe drinking water through the repair of damaged and the drilling of additional new boreholes, the project in Kasungu, Malawi ensures, that households consume less firewood during the process of water purification. This way CO2 emissions can be avoided.
This project contributes to meet the electricity demand in Chile with renewable, clean and zero-emission power, displacing fossil-fuel based generation. The park consists of two wind farms with 57 wind turbines in total. Since wind energy is created without burning fossil fuels, it is considered emission-free. The growth of renewable energy production is essential to limiting global warming and securing energy supplies for the future.