OUR BRAND VALUES
The new brand BE CLIMATE is the expression of the philosophy by which we have lived for decades: “Partner for Generations”. The entire Port team feels a close connection with all customers and business partners worldwide. We know that only together can we achieve success. In addition, we commit to the careful handling of all natural resources. In other words: We preserve them for the following generations.
BE CLIMATE is the new climate neutral brand by Port International and the first brand to offer CO2 neutral fruit and vegetables. We keep our finger on the pulse and have a good grasp of what affects people and markets – which is apparent from us being the pioneer who already introduced Organic and Fairtrade products to the fruit industry at the end of the 1990s.
We put our cards on the table. Because climate neutrality needs transparency. We honestly confess that we still have a long way ahead of us, but we promise to walk it with conviction and ensure transparency for everybody. BE CLIMATE offers a QR code or ID number, which every customer can easily use to check the concrete contribution he or she made when they decided to buy our climate neutral products.
WHAT DOES CLIMATE NEUTRAL MEAN?
CALCULATION: CO2 FOOTPRINT
CO2 balance of the company and its products
REDUCTION: CO2 EMISSIONS
Climate protection strategy to reduce CO2 emissions
COMPENSATION: CO2 REMAINDER
Support of carbon offset projects
THE JOURNEY: CALCULATION. REDUCTION. COMPENSATION.
To us, climate neutral means that as a company, we act in a climate friendly way and offer our customers products whose CO2 emissions are compensated with the help of internationally recognised carbon offset projects, making it effectively possible for clients and consumers to protect our climate in an easy and comprehensible manner. To achieve this, we calculate the total CO2 emissions wherever possible and compensate the inevitable emissions by supporting certified carbon offset projects.
Of course, we know that climate neutral products are only the first step, which must be followed by many more. But this is a step we can take right now and for us, that’s what counts! Climate neutral fruit and vegetables, too, will continue to cause emissions. Therefore, in future, we will make it our goal to motivate our partners to look for innovative and climate friendly alternatives so that emissions shall be reduced to a minimum, not only inside Port International, but all along the supply chain.
THE CARBON OFFSET PROJECTS
DRINKING WATER PROJECT IN Uganda
About 45 % of the rural population of Uganda does not have access to clean drinking water. As a consequence, water must be boiled. This does not only cause emissions but also smoke development during the cooking process which often leads to eye and respiratory diseases. Within this project broken boreholes are identified, repaired and maintained to give access to clean drinking water, making the boiling with firewood superfluous and thus avoiding huge amounts of CO2 emissions.